Download here: http://gg.gg/uk46j
*5 Steps To Market Your Business Page On Facebook 2020
*5 Steps To Market Your Business Page On Facebook Public
*Step 6: Market Your Business on Facebook. Now that your Facebook page is in shape, you’re ready to begin targeting your audience. Plan on inviting people in waves. Begin with those you know and trust to support you. Let them grace your page with the initial likes and comments required to give your business footing.
*Setup a Facebook Shop and start selling products in five steps: 1. Set up Your Facebook Business Page. To set up a Facebook Shop, you’ll need to create a free Facebook Page for your business. You can’t create a Facebook Shop in a personal Facebook account. The Facebook Shop feature is only available on Pages.
*Promote your Facebook Page in your email signature. One of the most visible places you might find to promote your Page is in your inbox. Edit your email signature to include a call-to-action and link to your Facebook page. Facebook contests can be huge for gaining Likes on your Page.
Step 3: Click Promote Page. In the following lightbox, click the Promote Page option to create a Facebook Like Ad for your Facebook page. Step 4: Create an Ad Creative. Start by creating your ad creative that will appear in the newsfeed. As you edit your ad creative, you will see a preview of it in lightbox to your right. Step 5: Edit Your Audience.
Quicktime for macs. A lot has changed on Facebook since most small business owners first set up a Facebook Page.
With so many changes, tools, and new features introduced, it can be difficult to keep up.
Whether you’re new to Facebook or are looking to spruce up your existing Facebook Page, there are simple things you can do to set your page up for success.How to set up a Facebook Page
In this post, we’ll take a closer look at 10 things every Facebook Page should have and how these features can help you get more from your Facebook Page.1. Relevant page type and category
If you have an existing Facebook Page, hopefully you’ve already chosen the right type of Page.
In most cases, you’ll choose either Local Businessor Place — if you have a physical location that customers regularly visit — or Company, Organization, or Institution— if people don’t visit your location.
Just as important as the type of page, you need to select a page category and subcategory. These fields are meant to make it easier for people to discover your business on Facebook. If you selected “Restaurant/Café” as your main category, be sure to narrow it down with a subcategory, for example, “Italian restaurant.”2. Cover photo & profile photo
Your profile photo should be an image that your audience can easily recognize. In most cases your logo will be the best fit. If that’s not a possibility, use an image that people easily relate to your business — like a photo of your storefront.
Your audience will only see your cover photo when they’re on your Facebook page. This gives you a little more flexibility to update and try different images.
Show some personality and let people know what your business is all about.
One of the things we like to do on the Constant Contact Facebook Page is to update our cover photo with the different seasons or whenever we have a big announcement.
You can find other examples of effective cover photos here.3. Keyword-rich “About” section
Fill out the About section, Mission, and Company Description fully. All of this information is searchable on Facebook and other search engines, so make sure it’s accurate and complete.
Think about the different terms that people could be using to search for your business. You want to give people a helpful introduction to your business — what you do, who you service, and what you offer — and you also want to give Facebook the details it needs to include your page in search results.4. Relevant (and up-to-date) contact information
A growing number of people are turning to Facebook when looking for information about local businesses. This is especially true on mobile, where people can check for things like hours and location and can click to call from their mobile device. In remembrance of harry zentner....
Take a look at your page on a mobile device. Pay attention to details, including:
*Phone number
*Location
*Hours
Making sure this information is up-to-date will only take a few minutes, and can have long-term benefits to help your business get found.5. A unique Facebook web address
This is the URL people will enter to get to your Facebook Page. It follows a format like this: http://facebook.com/username.
URLs are heavily weighted by search engines, so choose a web address that reflects an aspect of your business. For example, Half Moon Yoga could use: http://facebook.com/HalfMoonYoga.
Find out how to customize the URL of your Facebook Page here.6. Photos
A recent report from Simply Measured determined that 77 percent of brand engagement on Facebook happens on photos. This is a huge opportunity for brands looking for a better way to connect with fans and generate more comments, likes, and shares.
Visual content also gives you the opportunity to showcase your business in a way that text alone cannot. Think about the impression you want to make on visitors of your Facebook Page. Images make it easy to showcase the people behind your business and learn more about what you have to offer.7. Featured video
The amount of video from people and brands in the News Feed has increased 3.6 times in the last year alone. With the growing popularity of video, Facebook has revamped its video sharing tools.
One of the newest features is the ability to upload and select a featured video for your Facebook Page. This video will be highlighted under the video section of your Page, and will also be visible on the left side of your Facebook Timeline.
If you haven’t already, think about how video could fit into your Facebook strategy. With a featured video, you can provide an introduction for new visitors and tell your story in an engaging way.
You can also build your video library and organize your videos into playlists.8. Call-to-action button
The Call-to-Action button is an exciting addition to Facebook Pages.
With the new feature, admins can choose from a selection of call-to-action buttons which will be added next to the “Like” button at the top of your Facebook Page. The seven call-to-actions available include: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video.
Admins can edit the call-to-action button to link to a page on or outside of Facebook, where visitors can then take additional action.
Think about the actions you can encourage fans to take outside of Facebook. You can encourage people to shop, sign up for services, or schedule appointments right from your Facebook Page.9. Menu, product list
When people discover your Facebook Page, it’s likely they’ll be interested in what you offer. Spidersolitaire for mac.
If you use a service like SinglePlatform from Constant Contact, you can include detailed product and service information directly on your Facebook Page.
This makes it easy for potential customers to find what they’re looking for without having to leave Facebook to visit your website or other listings pages.10. Email sign-up form
With some of the recent changes on Facebook and the decline in organic reach, it’s more important than ever to be connecting with your Facebook fans in more ways than one.
One of the best ways to do that is through your email list. Email marketing works because it allows you to reach people in the place they go every day — the inbox. When you send an email message you know it’s been delivered.
If you’re a Constant Contact customer, you can easily add a sign-up form to your Facebook Page.Set your page up for success!
Are there improvements you could make to your Facebook Page? Pick one item to complete from this list today.
Looking for more Facebook advice? Head over to our Facebook 101 page, or just ask us your questions in the comments!
You probably know that Facebook is the number one social media platform, which most people use. If you are looking for the most effective Facebook Marketing Strategies you can do, you’re in the right place.
Apart from the fact that we are using it for chatting with our friends or sharing the things we love such as photos, videos, or even document files, some people especially business owners use it as their number one source of traffic and sales and a spot for branding.
Facebook has become one of the best drivers in terms of conversions and sales for most of my clients. See two examples below:
Facebook marketing client 1: This client approached me to do full social media marketing and management for them. Although Facebook is not the platform that best gives them the most traffic, I’ve found out that the social platform that best gives them conversions such as sign-ups and sales is Facebook.
Facebook marketing client 2: This client approached me to do Facebook marketing only for their new brand. Their goal is to increase sales, branding, and of course following. Since they’ve hired me to do Facebook marketing, it is important to help them achieve their goals.
For most business cases, before you can use Facebook to gain sales and traffic or to produce conversions, you should let the people know that your business exists on Facebook’s platform.
In this list, I will be with you for a tour of the best, engaging, and the most effective Facebook marketing strategies for businesses that anyone can do. So, let’s start rocking and rolling!Effective Facebook Marketing Strategies for Businesses1. Leverage the Existing Traffic to Your Site
Remember that it is advisable to have a website for every business since it will function as your sales transaction hub or storefront where people buy your products or learn more about your services.
You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and any other social media account pages you have. Refer to the picture below as an example.
Hot Facebook Marketing Tip:
Most websites put their social media icons on their homepage or header since it is the area where these icons could be easily seen; thus, this move provides better click-through rate (CTR) placements.2. Use Your E-mail Signature to Display Your Fan Page URL
If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.
Hot Facebook Marketing Tip:
If you have current events on your social media pages, you might want to include them in your e-mail signature with a call-to-action format.
Example: Want to receive a gift from us? Like us on Facebook!3. Send Out an E-mail Blast
Letting people know that you are on Facebook is the first goal you should achieve. Sending an e-mail blast is just one of the best ways to do this.
Few of the great e-mail marketing tools are MailChimp and AWeber.
You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions. A study from HubSpot, The Science of Email Marketing 2012, stated that morning e-mails get high CTR.4. Promote Facebook Page In-store
Do your customers come to your store? Promoting your Facebook page and other social media accounts in-store is just another great way to let your customers know that you are on Facebook.
Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline.
Bonus Facebook Marketing Tip:
You might also want to put your social media account pages links on your:
*business cards
*front mirror or doors
*walls
*packaging
*… and more!5. Determine the Best Day to Post
Perhaps my favorite feature that Facebook Pages have is the Insights. By going to your Posts Insights, you will be able to see the average time when your fans are online.
In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.
You can access your Posts Insights by following the steps below:
*Go to your Facebook Page.
*You will see “See Insights” above your Page, click it.
*You will see your Insights overview from there, find the Posts tab and click it.
*Hover your mouse on the day you want your post to be scheduled and you will able to see the best hours that your fans are online.
Alternatively, tools like HootSuite and Sprout Social will help you find the data and metrics you need including what type of post you should be using for your social media copies.6. Create and Schedule Your Status Updates
The average daily active user on Facebook is 757 million, according to a January 2014 report. And a certain percentage of those millions of people could be your next potential customers.
If you want to use Facebook to maximum advantage, you need to post contents for your target audience with consistency. Your goals should be either to educate, to entertain, or to empower them.
There are also some Facebook posting statistics that you might want to consider when creating your status updates:
*Using emoticons increases comments by 33% and makes posts be shared 33% more often and get liked 57% more often than posts without emoticons (source: AMEX OPEN Forum infographic.)
*Question posts get more comments (source: HubSpot).
Scheduling Your Facebook Status Updates:
Facebook has a built-in feature that allows you to schedule a post to appear on your page later. If you want to know more about it and the detailed steps on how to use it, refer to this link and continue reading below.7. Use the Facebook Plugins
Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button.
For your website pages and blog posts, it is best to use the Like Button, although you can use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website.8. Use Facebook Ads
You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business.
Facebook ads aren’t expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them.
Facebook ads currently help you create your campaign depending on the results you want to gain:
*Facebook Page Engagement— Ads that boost your posts and increase likes, comments, shares, video plays, and photo views
*Facebook Page Likes— Ads to build your audience on Facebook
*Clicks to Website— Ads to encourage people to visit your website
*Website Conversions— Ads to promote specific actions for people to take on your website; you’ll need a conversion tracking pixel to measure your results
*App Installs— Ads to encourage people to install your app
*App Engagement— Ads that get more activity on your app
*Event Responses— Ads to promote your event
*Offer Claims— Ads to promote offers you created; you’ll need to use an offer you’ve created on Facebook or create a new one
The setup for each ad varies depending on what results you want to see. Below are few things you might want to consider when you set up your ads:
*Target your desired audience (gender, age, locations). If you use Google Analytics display tracking, you can use the data from there and use it for retargeting.
*Use an engaging picture if you’re planning to use Facebook ads for your page or external pages.
*Use an easy-to-answer or an engaging ads description, here’s an example.
If you’re selling gift items, you might want to put something like this:
“If you think giving gifts can make someone smile, Like Us today!”
Since the text is easily answerable by Yes or No, those people who most likely say “yes” will be converted into your fans. Trust me, this is so effective.
Note: You can only use 90 characters for your Facebook ads text/description.9. Think Outside the Box and Create Facebook Contest
A 2013 report stated that 35% of Facebook fans like a page so they can participate in contests.
People love contest and free stuff. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can bring in 5.5 times more connects than regular posts.
If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize. Make sure that everybody can join and don’t forget to promote it!10. Use the “@ feature” in Facebook
Using the @ feature for Facebook will let your fans feel that they are important and are part of your business page. The Facebook @ feature will let you tag people or even other Facebook pages.
Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers.11. Develop a Facebook Customized Page Tab or Apps
A custom page tab/app is a great option if you want to offer an exclusive advantage for your fans. It allows new visitors to see details of your events, contest, opt-in forms, or deals, which can help you gain more fans and likes.
According to Socially Stacked, 42% of fans like a page to get a coupon or discount. Another study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates.
An example of customized tab/app for your Facebook page is what I currently use to gain subscribers as well as likes in exchange for exclusive business and marketing tips.
Bonus Facebook Marketing Tip:
Most businesses that used customized tab for their Facebook pages put exclusive discount coupons or free download such as e-books. My favorite tool for creating a Facebook custom tab is Woobox, which is free.12. Integrate Social Media Sharing
Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages.
Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed.
You could also gain a share from them, which will make the process repeatable in a sense that it can also be shared by their friends of friends—possibly making it viral. This will also help increase your website traffic.
My favori
https://diarynote.indered.space
*5 Steps To Market Your Business Page On Facebook 2020
*5 Steps To Market Your Business Page On Facebook Public
*Step 6: Market Your Business on Facebook. Now that your Facebook page is in shape, you’re ready to begin targeting your audience. Plan on inviting people in waves. Begin with those you know and trust to support you. Let them grace your page with the initial likes and comments required to give your business footing.
*Setup a Facebook Shop and start selling products in five steps: 1. Set up Your Facebook Business Page. To set up a Facebook Shop, you’ll need to create a free Facebook Page for your business. You can’t create a Facebook Shop in a personal Facebook account. The Facebook Shop feature is only available on Pages.
*Promote your Facebook Page in your email signature. One of the most visible places you might find to promote your Page is in your inbox. Edit your email signature to include a call-to-action and link to your Facebook page. Facebook contests can be huge for gaining Likes on your Page.
Step 3: Click Promote Page. In the following lightbox, click the Promote Page option to create a Facebook Like Ad for your Facebook page. Step 4: Create an Ad Creative. Start by creating your ad creative that will appear in the newsfeed. As you edit your ad creative, you will see a preview of it in lightbox to your right. Step 5: Edit Your Audience.
Quicktime for macs. A lot has changed on Facebook since most small business owners first set up a Facebook Page.
With so many changes, tools, and new features introduced, it can be difficult to keep up.
Whether you’re new to Facebook or are looking to spruce up your existing Facebook Page, there are simple things you can do to set your page up for success.How to set up a Facebook Page
In this post, we’ll take a closer look at 10 things every Facebook Page should have and how these features can help you get more from your Facebook Page.1. Relevant page type and category
If you have an existing Facebook Page, hopefully you’ve already chosen the right type of Page.
In most cases, you’ll choose either Local Businessor Place — if you have a physical location that customers regularly visit — or Company, Organization, or Institution— if people don’t visit your location.
Just as important as the type of page, you need to select a page category and subcategory. These fields are meant to make it easier for people to discover your business on Facebook. If you selected “Restaurant/Café” as your main category, be sure to narrow it down with a subcategory, for example, “Italian restaurant.”2. Cover photo & profile photo
Your profile photo should be an image that your audience can easily recognize. In most cases your logo will be the best fit. If that’s not a possibility, use an image that people easily relate to your business — like a photo of your storefront.
Your audience will only see your cover photo when they’re on your Facebook page. This gives you a little more flexibility to update and try different images.
Show some personality and let people know what your business is all about.
One of the things we like to do on the Constant Contact Facebook Page is to update our cover photo with the different seasons or whenever we have a big announcement.
You can find other examples of effective cover photos here.3. Keyword-rich “About” section
Fill out the About section, Mission, and Company Description fully. All of this information is searchable on Facebook and other search engines, so make sure it’s accurate and complete.
Think about the different terms that people could be using to search for your business. You want to give people a helpful introduction to your business — what you do, who you service, and what you offer — and you also want to give Facebook the details it needs to include your page in search results.4. Relevant (and up-to-date) contact information
A growing number of people are turning to Facebook when looking for information about local businesses. This is especially true on mobile, where people can check for things like hours and location and can click to call from their mobile device. In remembrance of harry zentner....
Take a look at your page on a mobile device. Pay attention to details, including:
*Phone number
*Location
*Hours
Making sure this information is up-to-date will only take a few minutes, and can have long-term benefits to help your business get found.5. A unique Facebook web address
This is the URL people will enter to get to your Facebook Page. It follows a format like this: http://facebook.com/username.
URLs are heavily weighted by search engines, so choose a web address that reflects an aspect of your business. For example, Half Moon Yoga could use: http://facebook.com/HalfMoonYoga.
Find out how to customize the URL of your Facebook Page here.6. Photos
A recent report from Simply Measured determined that 77 percent of brand engagement on Facebook happens on photos. This is a huge opportunity for brands looking for a better way to connect with fans and generate more comments, likes, and shares.
Visual content also gives you the opportunity to showcase your business in a way that text alone cannot. Think about the impression you want to make on visitors of your Facebook Page. Images make it easy to showcase the people behind your business and learn more about what you have to offer.7. Featured video
The amount of video from people and brands in the News Feed has increased 3.6 times in the last year alone. With the growing popularity of video, Facebook has revamped its video sharing tools.
One of the newest features is the ability to upload and select a featured video for your Facebook Page. This video will be highlighted under the video section of your Page, and will also be visible on the left side of your Facebook Timeline.
If you haven’t already, think about how video could fit into your Facebook strategy. With a featured video, you can provide an introduction for new visitors and tell your story in an engaging way.
You can also build your video library and organize your videos into playlists.8. Call-to-action button
The Call-to-Action button is an exciting addition to Facebook Pages.
With the new feature, admins can choose from a selection of call-to-action buttons which will be added next to the “Like” button at the top of your Facebook Page. The seven call-to-actions available include: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video.
Admins can edit the call-to-action button to link to a page on or outside of Facebook, where visitors can then take additional action.
Think about the actions you can encourage fans to take outside of Facebook. You can encourage people to shop, sign up for services, or schedule appointments right from your Facebook Page.9. Menu, product list
When people discover your Facebook Page, it’s likely they’ll be interested in what you offer. Spidersolitaire for mac.
If you use a service like SinglePlatform from Constant Contact, you can include detailed product and service information directly on your Facebook Page.
This makes it easy for potential customers to find what they’re looking for without having to leave Facebook to visit your website or other listings pages.10. Email sign-up form
With some of the recent changes on Facebook and the decline in organic reach, it’s more important than ever to be connecting with your Facebook fans in more ways than one.
One of the best ways to do that is through your email list. Email marketing works because it allows you to reach people in the place they go every day — the inbox. When you send an email message you know it’s been delivered.
If you’re a Constant Contact customer, you can easily add a sign-up form to your Facebook Page.Set your page up for success!
Are there improvements you could make to your Facebook Page? Pick one item to complete from this list today.
Looking for more Facebook advice? Head over to our Facebook 101 page, or just ask us your questions in the comments!
You probably know that Facebook is the number one social media platform, which most people use. If you are looking for the most effective Facebook Marketing Strategies you can do, you’re in the right place.
Apart from the fact that we are using it for chatting with our friends or sharing the things we love such as photos, videos, or even document files, some people especially business owners use it as their number one source of traffic and sales and a spot for branding.
Facebook has become one of the best drivers in terms of conversions and sales for most of my clients. See two examples below:
Facebook marketing client 1: This client approached me to do full social media marketing and management for them. Although Facebook is not the platform that best gives them the most traffic, I’ve found out that the social platform that best gives them conversions such as sign-ups and sales is Facebook.
Facebook marketing client 2: This client approached me to do Facebook marketing only for their new brand. Their goal is to increase sales, branding, and of course following. Since they’ve hired me to do Facebook marketing, it is important to help them achieve their goals.
For most business cases, before you can use Facebook to gain sales and traffic or to produce conversions, you should let the people know that your business exists on Facebook’s platform.
In this list, I will be with you for a tour of the best, engaging, and the most effective Facebook marketing strategies for businesses that anyone can do. So, let’s start rocking and rolling!Effective Facebook Marketing Strategies for Businesses1. Leverage the Existing Traffic to Your Site
Remember that it is advisable to have a website for every business since it will function as your sales transaction hub or storefront where people buy your products or learn more about your services.
You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and any other social media account pages you have. Refer to the picture below as an example.
Hot Facebook Marketing Tip:
Most websites put their social media icons on their homepage or header since it is the area where these icons could be easily seen; thus, this move provides better click-through rate (CTR) placements.2. Use Your E-mail Signature to Display Your Fan Page URL
If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.
Hot Facebook Marketing Tip:
If you have current events on your social media pages, you might want to include them in your e-mail signature with a call-to-action format.
Example: Want to receive a gift from us? Like us on Facebook!3. Send Out an E-mail Blast
Letting people know that you are on Facebook is the first goal you should achieve. Sending an e-mail blast is just one of the best ways to do this.
Few of the great e-mail marketing tools are MailChimp and AWeber.
You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions. A study from HubSpot, The Science of Email Marketing 2012, stated that morning e-mails get high CTR.4. Promote Facebook Page In-store
Do your customers come to your store? Promoting your Facebook page and other social media accounts in-store is just another great way to let your customers know that you are on Facebook.
Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline.
Bonus Facebook Marketing Tip:
You might also want to put your social media account pages links on your:
*business cards
*front mirror or doors
*walls
*packaging
*… and more!5. Determine the Best Day to Post
Perhaps my favorite feature that Facebook Pages have is the Insights. By going to your Posts Insights, you will be able to see the average time when your fans are online.
In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.
You can access your Posts Insights by following the steps below:
*Go to your Facebook Page.
*You will see “See Insights” above your Page, click it.
*You will see your Insights overview from there, find the Posts tab and click it.
*Hover your mouse on the day you want your post to be scheduled and you will able to see the best hours that your fans are online.
Alternatively, tools like HootSuite and Sprout Social will help you find the data and metrics you need including what type of post you should be using for your social media copies.6. Create and Schedule Your Status Updates
The average daily active user on Facebook is 757 million, according to a January 2014 report. And a certain percentage of those millions of people could be your next potential customers.
If you want to use Facebook to maximum advantage, you need to post contents for your target audience with consistency. Your goals should be either to educate, to entertain, or to empower them.
There are also some Facebook posting statistics that you might want to consider when creating your status updates:
*Using emoticons increases comments by 33% and makes posts be shared 33% more often and get liked 57% more often than posts without emoticons (source: AMEX OPEN Forum infographic.)
*Question posts get more comments (source: HubSpot).
Scheduling Your Facebook Status Updates:
Facebook has a built-in feature that allows you to schedule a post to appear on your page later. If you want to know more about it and the detailed steps on how to use it, refer to this link and continue reading below.7. Use the Facebook Plugins
Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button.
For your website pages and blog posts, it is best to use the Like Button, although you can use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website.8. Use Facebook Ads
You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business.
Facebook ads aren’t expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them.
Facebook ads currently help you create your campaign depending on the results you want to gain:
*Facebook Page Engagement— Ads that boost your posts and increase likes, comments, shares, video plays, and photo views
*Facebook Page Likes— Ads to build your audience on Facebook
*Clicks to Website— Ads to encourage people to visit your website
*Website Conversions— Ads to promote specific actions for people to take on your website; you’ll need a conversion tracking pixel to measure your results
*App Installs— Ads to encourage people to install your app
*App Engagement— Ads that get more activity on your app
*Event Responses— Ads to promote your event
*Offer Claims— Ads to promote offers you created; you’ll need to use an offer you’ve created on Facebook or create a new one
The setup for each ad varies depending on what results you want to see. Below are few things you might want to consider when you set up your ads:
*Target your desired audience (gender, age, locations). If you use Google Analytics display tracking, you can use the data from there and use it for retargeting.
*Use an engaging picture if you’re planning to use Facebook ads for your page or external pages.
*Use an easy-to-answer or an engaging ads description, here’s an example.
If you’re selling gift items, you might want to put something like this:
“If you think giving gifts can make someone smile, Like Us today!”
Since the text is easily answerable by Yes or No, those people who most likely say “yes” will be converted into your fans. Trust me, this is so effective.
Note: You can only use 90 characters for your Facebook ads text/description.9. Think Outside the Box and Create Facebook Contest
A 2013 report stated that 35% of Facebook fans like a page so they can participate in contests.
People love contest and free stuff. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can bring in 5.5 times more connects than regular posts.
If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize. Make sure that everybody can join and don’t forget to promote it!10. Use the “@ feature” in Facebook
Using the @ feature for Facebook will let your fans feel that they are important and are part of your business page. The Facebook @ feature will let you tag people or even other Facebook pages.
Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers.11. Develop a Facebook Customized Page Tab or Apps
A custom page tab/app is a great option if you want to offer an exclusive advantage for your fans. It allows new visitors to see details of your events, contest, opt-in forms, or deals, which can help you gain more fans and likes.
According to Socially Stacked, 42% of fans like a page to get a coupon or discount. Another study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates.
An example of customized tab/app for your Facebook page is what I currently use to gain subscribers as well as likes in exchange for exclusive business and marketing tips.
Bonus Facebook Marketing Tip:
Most businesses that used customized tab for their Facebook pages put exclusive discount coupons or free download such as e-books. My favorite tool for creating a Facebook custom tab is Woobox, which is free.12. Integrate Social Media Sharing
Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages.
Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed.
You could also gain a share from them, which will make the process repeatable in a sense that it can also be shared by their friends of friends—possibly making it viral. This will also help increase your website traffic.
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